In order for your target audience to relate to your business, you need to prepare your internal marketing first by setting up a long lasting network.

The strongest tool i would suggest would be blogging. It allows your audience to know about your updates and your existence in this business for repeat purchase or referral.

This is a simple blog that i did for my company, Interlock SG Pte Ltd. The blog is http://samsungdigitallock.weebly.com/our-blog.html

I create the blog domain name by adding keywords that assist in the search engine and keep a regular update to answer most of my client doubts. Readers or supporter will soon turn into purchase out of curiosity. Also i have make it personalise, none of the players in my industry does it therefore they lose out a big portion of the market share online.