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If you are selling products that are expensive, you cannot close it through one phone call or using a shopping cart system. You need to fix an appointment for you to do sales demonstration to judge the customer level of interest and the percentage of closing. Before that, you need to ...

This is a general rules for all salesman despite of industry. ABC - Always be closing. Without closing you are nothing, if you cannot sell shit, you are shit, said by Alec Baldwin. However, if you are too eager to close the deal, most probably you will scare away the customers but ...

After you have develop a marketing strategy to market your brand, now you need to tap on all resources of awareness campaign which is call advertising. You should create a short video, promotion, blog, Facebook page, tv advertisement, newspaper advertise. Whatever you could think of and package this brand, sadly not ...

After you have develop a brand, you should plan how to market this brand to your target audience. The amount of target audience gets to receive your message depends heavily in the effort put in. You need to be as aggressive as possible within the first 3 months. You cannot take ...

If you look at most company, they brand themselves closely to one another. For example, all the advertisement or brand of a cleaning detergent would inform their target audience that they have the best solution of all. Therefore, differentiation is very hard to apply. Meanwhile you want your target audience to choose ...

I have place logo on chapter 6 because I do not want you to spend too much time on logo and thinks that it means branding. It represent your company brand to a certain extent however, it would be good to come out with the concept before design your logo ...