After you create a reason for people to buy your brand, and make a difference towards your competitors to prevent confusion.

The last step would be create an emotional branding. You need to create an advertisement to position yourself together with the target audience.

You need to create an idea and plan it into the mind of consumer. Let them know how important you are to them .

You do not care about profit but for them. Once they got emotionally influence, most likely they will get from you rather than others as they will feel not been neglected.

Corporate companies like McDonald’s and Coke invested heavily in emotional branding which leads them to be the pioneer in the fast food and soft drink industry.

Therefore, before setting up a business, plan branding using these 3 steps before starting the business.


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